“Most clients are understanding, but there are a few who forget that we are all human,” she said. “Over the years, I feel like I have grown and handled these experiences with more grace. Some of the most unexcepted and stressful situations, when handled the right way, turn into the most loyal clients and repeat customers.”
Last year was a crazy one for Cobb. She doubled her volume to $100 million in 462 units, and it was all during a time where Supreme Lending transitioned to being 100% remote, paperless, and electronic. But as much as she would like to top that volume, work-life balance remains her top priority. Cobb’s target this year would be consistently closing somewhere around $75 million and 350 to 400 units.
“I had a mentor once tell me, ‘If it were easy, everyone would do it.’ I repeat that phrase to myself about once a week, it seems,” she said. “This business is a roller coaster! There are great months, and then there are not so great months. It’s hard to even enjoy the good months sometimes because you are wondering what the next month will bring. You have to truly love what you do every day to be successful in this dynamic industry. I feel like my clients, assistants, and processors can all hear in my voice if I am having a good day, crazy busy day, or a bad day. You have to want to have a good day every day – and people will feel that.
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“If you are consistent in how you treat every client, staff member, and situation, then success will follow. I follow my heart – if it’s working, then keep doing it. If something is not working, change it. I control each day and each situation. So, it’s up to me to continue moving my business in the right direction. Oh, and save your money. When you have amazing months, not so amazing months are going to follow. Be consistent in your saving and spending so that you aren’t overwhelmed in the less productive months. If you aren’t stressing about money, you can focus more on your business to get back to the better months.”