Santander Bank has announced that it is working with Roostify on its digital home lending platform, EZApply.
The bank said Thursday that the platform was created to “provide a more convenient way for customers to apply for the bank’s home lending services.” Established in 2012, Roostify delivers an integrated cloud-based platform designed for the mortgage lending industry.
Santander has branded the platform EZApply and noted that it has seen a 40% decrease in the time it takes to process mortgage and home equity loan applications since launching EZApply in August.
“We want to simplify banking, and digitizing our mortgage and home equity process streamlines the whole lending flow and helps us customize how we engage with our customers based on their specific needs,” said Pierre Habis, head of consumer and business banking at Santander Bank.
Additionally, customers can submit a loan request and share documents online through the new platform, as well as receive real-time status updates such as outstanding action items. Roostify’s software is also integrated within Santander’s loan origination system – allowing the bank’s lending team to easily transfer information and communicate with customers.
“Santander has been a great partner in driving innovation to improve their customer experience,” said Rajesh Bhat, CEO and co-founder of Roostify. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right. We’re confident that this solution will provide Santander’s customers with a modern, improved way of applying for and closing a mortgage or home equity loan and deliver transparency to both the customer and lending team from start to finish, for an optimal experience.”